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Ad Management Campaign Google Conversion Optimizer

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  1. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. Conversion Optimizer and Bid Multipliers Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed), which still works on manual bidding but will adjust your Max CPC...