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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Last week was a holiday week, and the campaign was intentionally bid down. The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: Google announced an enhancement to the Opportunities tab in AdWords in November...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent.