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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Continuity between the keyword searched and the ad, also the ad to the landing page. Basically using the same algorithm of the Keyword Effectiveness Index...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. So that's a good example of a keyword grouping that didn't really group people very much. So a keyword is a good start, but it's not enough to really break...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic...