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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Continuity between the keyword searched and the ad, also the ad to the landing page. Basically using the same algorithm of the Keyword Effectiveness Index...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. So that's a good example of a keyword grouping that didn't really group people very much. So a keyword is a good start, but it's not enough to really break...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic...

  5. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) Identify unwanted keyword duplication in overlapping campaigns. Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak...

  6. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Once the ad group is selected, the available remarketing lists will appear. Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how...

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.