Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers.
According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.
As a paid search manager you need to know how to spot trends that may indicate compromised tracking and how to mitigate the damage to your PPC campaigns. A skilled PPC manager will be able to detect the difference between "normal" issues within an...
Google Tag Manager Media planning tools allow marketers to input specific demographics or interest-based targets and create lists of placements and publishers (a media plan) where you can focus your display advertising dollars.
Google Analytics are making mobile measurement their focus going into the next year, says Product Marketing Manager Adam Singer. These latest insights from Google Analytics come on the heels of their late October Universal Analytics announcement...
AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s. Twitter’s interest targeting has been a great feature to really finely target...
Any manager with a good understanding of PPC will be a powerful ally in your efforts. Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score.
As a campaign manager you need to control the stream of visitors. Interests: Excluding Users by Interest There is plenty of traffic when specifically targeting interests, but excluding users by interest is a bit too broad and you may be excluding...
AdWords for Video product manager Lane Shackleton told SEW that the aim of this metric is to show advertisers that "paying for video views can drive follow on viewership on their YouTube channel". Interest/Topic Targeting - Not a new feature per se...
Our objective is to democratize the fashion industry,” says social media manager Natasha Khan. Embrace experimentation; be true to your brand and message," said Sarah Klenakis, Editorial Team Manager at ModCloth.
Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. will no longer score your activities for advertising or content interests and no longer...
You can view your own list of interest categories by viewing the Ads Preferences Manager. Interest Category Targeting Like interest category targeting it doesn't matter what the person is browsing, because they've been to your site they can be in...
Danielle Tiedt, Bing’s marketing general manager, is joining YouTube as vice president for marketing. We don't comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube...
Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. As Chase McMichael, President of InfiniGraph, told me...
Most importantly, along with interest category targeting options, keyword searches on YouTube can be targeted with video ad formats but rather than paying per click, advertisers only pay 'per-view'; where 'per-view' is the full length of the ad.
In conversation with Surojit Chatterjee, AdWords Product Manager, Chatterjee explained to Search Engine Watch (SEW) that as mobile users essentially click an ad, it made sense not to change the pricing, but in the cases of desktop searchers who...
SEW expert, Alex Cohen, posed these questions on how +1 buttons might affect paid search campaigns to Jim Prosser, Manager, Global Communications & Public Affairs at Google: This is obviously a feature that will be interesting to paid search...
I'll show you 36,738 LinkedIn members who self-identify as "Logistics Manager," "Logistics Coordinator," etc.and are most definitely reachable through social media. Words like "director," "manager," and "supervisor" connote higher levels of...
Seth Barron, Ad Programs Manager. All the major phone manufacturers like HTC, Motorola and LG are expected to announce new Anndroid powered phones, but of particular interest are rumors that the recently leaked Honeycomb music player will be...
As we announced when we launched interest-based advertising, we want to put users in control of the ads they see, so anyone can opt out of remarketing by using the Ads Preferences Manager. Will Google allow an interest based ad to appear even if...
