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Ad Interest Manager

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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    As a paid search manager you need to know how to spot trends that may indicate compromised tracking and how to mitigate the damage to your PPC campaigns. A skilled PPC manager will be able to detect the difference between "normal" issues within an...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s. Twitter’s interest targeting has been a great feature to really finely target...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Any manager with a good understanding of PPC will be a powerful ally in your efforts. Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score.

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    As a campaign manager you need to control the stream of visitors. Interests: Excluding Users by Interest There is plenty of traffic when specifically targeting interests, but excluding users by interest is a bit too broad and you may be excluding...

  6. Google AdWords for Video Launches with Improved Targeting on YouTube

    AdWords for Video product manager Lane Shackleton told SEW that the aim of this metric is to show advertisers that "paying for video views can drive follow on viewership on their YouTube channel". Interest/Topic Targeting - Not a new feature per se...

  7. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. will no longer score your activities for advertising or content interests and no longer...

  8. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Danielle Tiedt, Bing’s marketing general manager, is joining YouTube as vice president for marketing. We don't comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube...

  9. How Advanced Marketers Will Use Facebook in 2012

    Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. As Chase McMichael, President of InfiniGraph, told me...

  10. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    In conversation with Surojit Chatterjee, AdWords Product Manager, Chatterjee explained to Search Engine Watch (SEW) that as mobile users essentially click an ad, it made sense not to change the pricing, but in the cases of desktop searchers who...