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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. However, globally, there are stark contrasts in the type of ad formats...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  5. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G...

  6. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau Mobile advertising will move down market to SMB and...

  7. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. On Tuesday, March 22, the IAB has programmed a track that features some of the leading voices in the advertising industry who will be examining the...

  8. Mobile Growing Faster Than Predicted, says Google's Schmidt

    In a keynote yesterday at the Interactive Advertising Bureau's annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported. Mobile searches related to Chrysler, a Super Bowl advertiser, were 102 times higher...