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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  3. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G...

  4. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  5. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau Mobile advertising will move down market to SMB and...

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. On Tuesday, March 22, the IAB has programmed a track that features some of the leading voices in the advertising industry who will be examining the...

  7. Mobile Growing Faster Than Predicted, says Google's Schmidt

    In a keynote yesterday at the Interactive Advertising Bureau's annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported. Mobile searches related to Chrysler, a Super Bowl advertiser, were 102 times higher...

  8. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. The icon on the left represents a membership in the "Ad Notice Experience: gives consumers information...