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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    These recent innovations in digital advertising measurement are changing the way we think about effectiveness. A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    I hope that today’s announcement of Google Racing will mark another step along this path, and spur innovations that improve the daily lives of people all over the world,” wrote Google co-founder Sergey Brin.

  3. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Google never copies or steals the innovations of others, especially when they’ve tried to acquire said companies and failed. Cause that ad for fat belly remedies that follows me around the Web after I searched Google for diet advice one time - ONE...

  4. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. Following the recent rollout of more robust mobile ad...