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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    This way you can avoid clogging your owned assets with posts simply meant for ad testing. To be more discreet with testing, consider implementing ad types that that don’t require the promotion of existing organic content – on Facebook these are...

  2. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. Top-of-page percent – the proportion of time your ad...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. No longer do you have to show the same ad to a customer who comes back...