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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google Product Ads use AdWords_labels in your inventory...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. One way or another, this ruling in the EU will energize privacy groups in the U.S.who are hopeful that they too can secure similar rights in the...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...