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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Furthermore, these customer groups can then be expanded...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Edit multiple bids, keywords, ad groups, and ads. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. For example, if you launch new image ads, you should create individual...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google Product Ads use AdWords_labels in your inventory...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. One way or another, this ruling in the EU will energize privacy groups in the U.S.who are hopeful that they too can secure similar rights in the...

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...