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  1. Secret Sauce LoMo Tips for More PPC Sales

    If the mobile game isn't new to you, consider upping your game for local targeting. Write ad text that highlights mobile-specific specials or deals Paid search marketers have understood that mobile is important for some time, but few are leveraging...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what...

  3. Last-Minute SEO - Here Come the Holidays!

    Warning: Black hat means using techniques that game the search engine algorithm. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But what if your brand is new to the Google+ game or you're team has been investing most of their energy and resources into other networks with more bells and whistles? +Post ads on the Google Display Network have been out of beta for several...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. Here's a screenshot of this in-app game category in the AdWords interface: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...

  7. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. With many social networks maturing over the past two years and investing in advertising platforms, it...