SEO News

Ad Formats

RSS
  1. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The biggest change in the Google search update will be new ad...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Launch New Ad Formats You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Use formats and images that place your ad in the top slot to help differentiate you from other results. Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below).

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...