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  1. The Evolution of SERPs and User Behaviors

    In 2005, users were served the same 10-listing format for practically every search they did. Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign format. Then select the 'Shopping' campaign format option: Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category...