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  1. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We have two keywords in our ad group; a branded term and a generic term. This can happen when calculating CPA (ad spend/conversions), for instance, if you had no conversions (0). We'll break down sorting and filtering in the next part of this...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a bit up for interpretation, but you can get a penalty for it nonetheless. Ad Creep If a country sends an overabundance of poor quality...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. In our test Facebook reported ad clicks daily based on Central Standard Time...

  4. Google’s Human Trafficking Ad Policy Questioned

    Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...

  5. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Ad formats are proliferating in AdWords and each type of ad requires the same degree of filtering to opt-out of potentially useless clicks. Ad Group – Within a specific campaign, some ad groups may take precedence over others for a given query or...