Government or Ad Types, the website actually provides faster access to these two attributes by also including them in the main navigation bar (accompanied by similar filters). Note: I wonder to what extent Google has thought about using their ad...
One of the most appealing parts of Facebook ads is the across-the-board low CPCs – almost universally lower than display ad CPCs. Yes, with retargeting you can serve the same ad on different sites, but the Facebook Exchange is at the least poised...
Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a bit up for interpretation, but you can get a penalty for it nonetheless. Ad Creep If a country sends an overabundance of poor quality...
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. So if you're bidding on "shoes" your ad might display on any website that has Google ads running where "shoes" is the topic.
Do a filter by Conversions > 0 – remembering to exclude brand terms (we can do it by filtering brand names out of Ad Group/Campaign names). Let's be honest: optimized ad copy provides incremental gains, not big gains.
AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. In our test Facebook reported ad clicks daily based on Central Standard Time...
For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as "mute this ad", for many ads appearing on the Google Display Network. To "mute" an ad, users can click on a small [x...
So you can do campaign or ad group analysis, even from your keyword-level dataset. You may have downloaded keyword data, but each row will have a campaign and an ad group associated with it. So you could quickly and easily show something like the...
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. Google Ad Planner
Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...
Ad formats are proliferating in AdWords and each type of ad requires the same degree of filtering to opt-out of potentially useless clicks. Ad Group – Within a specific campaign, some ad groups may take precedence over others for a given query or...
If your ads attract lots of visitors but few leads and sales, that indicates you’re either targeting the wrong searchers with your keyword/ad combinations, or you’re somehow turning them off on your website.
Any organic social media marketer is Pollyanna if they believe that paid social target contextual ad units shouldn’t be a key part of organic marketing. Little has been written about how Facebook has cut off truly organic EdgeRank, in favor of...
EdgeRank Checker purports that this could be to encourage more content creation within the platform and increase ad impressions. Another question that remains is whether this filtering capability, allowing users to target certain groups of people...
The AdMeld platform allows publishers to access data from various advertising networks in a single location, get in-depth analytics on the composition and behavior of their audience, and optimize their income by filtering ad types and locating low...
Location targeting updates in AdWords - Inside AdWordsChanges to existing available locations, no more custom shapes, and "Show address in the ad" gone starting July 8. YouTube Hires New VP for Video Ad Push - ClickZLucas Watson, former Procter...
If you have the right (expert) content, promoting it in conjunction with the new ad targeting features is a winning approach. Yes, it's low -- but arguably consistent with what many report on the lower-end CTR performance of their Facebook ad...
It seems one thing Google is definitely targeting are sites plastered with ads "above-the-fold" (what visitors see without scrolling) or generally have a high ad to content ratio. Just as Google's Panda Update is filtering out low-quality sites...
One way to do this is by simply filtering your ad groups by spend. Take the keywords that will be used for your ad copy test, and create a new campaign and ad group that will be used to house the test.
The call to action is comparison and filtering, not just clicking on an ad. New ad formats: Text is no longer the exclusive medium for advertising on Google. Trends set into motion last year -- new ad formats, an emphasis on display, a local PPC...
