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  1. Google AdWords Adds Consumer Rating Annotations

    If survey scores aren’t yet available for you, you can still highlight glowing reviews by adding review extensions. With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores.

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are they using ad extensions? Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. After all, even the best media optimizations won’t work for your new...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Use ad extensions (Google now gives advertisers a better rank if they do). In particular, take advantage of click-to-call and location extensions. Marin released research findings this week that showed not surprisingly mobile’s role in search...

  5. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Businesses can easily help mobile searchers get in touch by attaching call extensions to their mobile search ads. While the presence of the call button in organic results depends on a number of factors, you can schedule your mobile search ads and...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most