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Ad Extensions

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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are they using ad extensions? Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. After all, even the best media optimizations won’t work for your new...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...