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Ad Extensions

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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. In the example below, using AdWords Call Extensions, you can see which PPC ads...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests.

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said...