With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook...
He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. In the U.S.they grabbed 9 percent of clicks against 5 percent of ad spend. Has search lost its luster?
But what is most exciting is the Facebook Exchange (FBX) and Facebook remarketing. The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an...
Site retargeting is still a relatively new phenomenon, but if there was any question that it's the future, it was put to rest with the launch of Facebook’s FBX ad exchange last September, which brought retargeting to a massive new audience.
Google cares about the experience of the searcher much more than they care about you giving them a dollar in exchange for a click. But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy...
DBA allows for “private exchange deals” which are self-service direct buys on premium websites. Topic/Category Targeting: Need to increase your ad reach? That’s why we now have the Google Ad Planner and now DoubleClick Bid Manager (DBA).
The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo sites. If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car...
Yes, with retargeting you can serve the same ad on different sites, but the Facebook Exchange is at the least poised to be an equalizer here. One of the most appealing parts of Facebook ads is the across-the-board low CPCs – almost universally...
You see this happen a lot on pages that request a lot of information for an exchange of low value (email newsletter, for example). Some of the more common A/B testing dogma you’ll hear is that headline copy should match your text ad copy or...
And on top of that, there is the emerging Ad Exchange, which channels new placements and exchange bidders into the GDN. Search ads are made specifically for targeted keywords – for example, a good search ad for "California power of attorney" should...
Even fluctuations in currency exchange rates should be taken into account. Few people are prepared to trust an ad that doesn't read like it was written by a native speaker. Pay-per-click (PPC) campaigns can offer a quick and cost-effective way to...
With the “Facebook Exchange”, marketers will have an environment in which they can retarget customers, and even if those views, or even clicks, don't lead to conversions right then and there, they have increased their visibility, which will lead...
Facebook Exchange is set to debut within weeks, with pricing based on the cost per thousand impressions (CPM) and ad spots sold via third-party partners, according to Facebook spokesperson Annie Ta’s statement to Bloomberg.
Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform.
The difference between paid inclusion and affiliate marketing is that displaying paid placements is straight-up advertising, while affiliate marketers use their influence - whether by way of a mailing list, website, or in this case, a search...
Maybe it’s offering an opportunity to win a really cool prize or maybe it’s a cause-based donation in exchange for a like. The reason a Facebook ad will likely underperform when compared to a search-based ad is simple: intent.
In an email exchange, Monty continued, "It's all down to execution. In March, Ford ran a large, unique ad unit on the Facebook logout page. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has...
Choosing to purchase display through an ad exchange or DSP is a safe and smart investment in your display advertising offerings both now, and in the future. Let’s look at the size of the display opportunity, why search agencies are in a unique...
