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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact...

  3. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. Whatever your ad promises, your landing page has to begin to deliver. After the first few interviews from a given ad campaign, you'll be able to tell...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Ad networks: The most stable element of Russia's advertising market.

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. For a marketer, understanding that I searched for Black Rain Boots, clicked on a...