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  1. Google Active View Format Gets Accreditation

    With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  3. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    And on top of that, there is the emerging Ad Exchange, which channels new placements and exchange bidders into the GDN. Search ads are made specifically for targeted keywords – for example, a good search ad for "California power of attorney" should...

  4. Ford Retains Confidence in Facebook Ads as GM Quits

    In an email exchange, Monty continued, "It's all down to execution. In March, Ford ran a large, unique ad unit on the Facebook logout page. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Choosing to purchase display through an ad exchange or DSP is a safe and smart investment in your display advertising offerings both now, and in the future. Let’s look at the size of the display opportunity, why search agencies are in a unique...