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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...