Ad copy testing is one of the basic tenets of PPC advertising. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Think about the time it will take to set up the tests and analyze the results, along with any...
They present this data via the Facebook Ad Creation Tool. Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal.
Ad copy testing is one of the staples of good SEM agencies. Ad Copy Testing Variables (the Devil in the Details) Because A1 and A2 have the exact same ad copy. Ad position is another big factor in determining the ad copy performance.
Some big brands are downright failing when it comes to Facebook ad images and copy. However, a fresh pair of eyes on ad copy before launch is a good thing. However, an image of a car stranded on the side of the road (albeit with indistinguishable...
If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of the brand ads. PPC allows you to update your ad text with sales, promotions and direct users to exactly where you want them to go.
Think about “Flo” or the “Gecko” in the insurance ad world. What elements (text, graphics, and interaction) are they using? Don’t “copy” them, but put in the work to know what they are doing. Look at their copy, their landing pages.
Ad text/landing page mismatch: As new ad messaging is tested, it's possible that a disconnect between ad copy promise and landing page fulfillment arises. Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before.
Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and conversions to optimize their copy and their ad spend. No longer is the content about text and images.
Copy and paste the ad names under column D (Ad Name) and remove the extra column. Creative Analysis denotes reports for Facebook-related ad units and sponsored stories such as Page Post Ads, Page Post Like Story, Page Like Story, Page Check-in...
In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...
This is often talked about in paid search and display advertising, where the highest bounce rates are created from advertisers not closing the loop between the ad copy and the landing page copy and design.
In the end it's a win-win; if you write compelling ad copy you get more traffic which results in a higher relevancy score, which gets you higher rankings, which gets you more exposure at a higher click-through rate.
Some of the more common A/B testing dogma you’ll hear is that headline copy should match your text ad copy or endorsements will raise your trust levels for the landing page. Customers care more about the value that you provide behind that price—so...
Create landing page variations for individual ad groups so you can drive home relevance with H1’s, anchor text, and early body copy. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and...
Facebook Page Ad, Page Like Story, and Page Check-in Story Traditional Facebook Ad to Website First, we’ll profile the Page Ad, as Facebook Advertisers must create a Page Ad to create Page Like Stories and Page Check-in Stories.
Better Ad Copy for Products We find that most e-tailers get so overwhelmed when they look at building out campaigns for products, that they just lump everything into an ad group, and put generic copy.
Most bloggers and pubs aren't keen on pimping what they might see as an ad for your company. Publishing in two places gets you two pieces of original content that are crawlable and can garner links and shares (tip: write original content for each...
Ad extensions, text ad changes, and the ever-expanding product listing ads all are a factor in how ad position plays into overall ad performance. Ad Text Changes: Google has been tinkering with how ads are displayed in the top 3 positions.
As with Google, make sure you have a plan for the ad copy and calls to action. You can use Google's Display Ad Builder or you can have your designer create them for you. I have a running list of the platforms and ad creative needed to run a...
The headline of an ad is slightly larger font than the body copy, so consider using your strongest selling points there. Google allows only one exclamation mark in the ad text and it must not appear in the title.
