Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Better Ad Copy for Products We find that most e-tailers get so overwhelmed when they look at building out...
Over a three year period, based on data from some of our PPC partners, they have seen an average cost-per-click and average ad positions increasing over 40 percent. Most travel affiliates don’t have a contingency plan for the day when their PPC...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
For example, searches for “good credit loan” have grown every year since 2004, and are forecast to reach a new peak this year; yet only 1 in 10 paid search ads addressed credit in their ad copy. Consumers expectations will be a mobile specific...
Different PPC platforms may reach different or specialized audiences; place ads on the most appropriate ad network. Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep...
Remove all global navigation from your PPC templates. It’s important to set expectations in ad copy and then meet this expectation in the landing page to help reduce bounce rates. Depending on your ad copy or snippet, your users will have a preset...
Top PPC Tips for Smartphone Advertisers - adCenter Blog PPC Bid Management for Branding - ClickZ Adwords Remarketing Success - PPC Hero Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter.
Fourteen, fully 40 percent, of the best PPC tactics we've uncovered are creative, designed to make the ad more attractive to a searcher and more relevant to the search query. To illustrate the many pay-per-click (PPC) tactics that have proven...
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal. While I could wax poetic about the content network, today I'll simply focus on tools and strategies...
With PPC, you can control your keywords, bids, ad copy, time of day your ad shows, and many other aspects -- and you can turn the whole thing off with the click of a mouse. Optimizing the landing pages (along with improving PPC campaign structure...
SEW EXPERTS: PROFITABLE PPC How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
Step 3: Develop Your PPC Ad Copy and Keywords In PPC, your ad copy and the keywords you bid on are equally important. Now isn't the time for clever or quirky PPC ad copy. Integrating PPC with other marketing will create efficiencies across channels...
A plethora of people have recently come to us for SEO help, and quite a few have said, "I tried doing PPC and I didn't find it profitable, so I'm not interested. Use this tool to find out the age and gender demographics of searchers who are most...
Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can't keep? Make sure that your ad copy and landing page contents are in alignment to ensure a smooth and profitable visitor experience.
On to today's topic: A few months ago, my friends at PPC Hero (which I read daily, because they post something excellent at least once per day) wrote a post about including trademark symbols in PPC ad text.
Bring it to the Profitable PPC forum. It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. If you remember my previous columns about writing great ad copy, you'll be able to...
