Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their detriment. In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the...
Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. According to Microsoft internal data from this test...
Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers.
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. These advertisers had no specific mobile strategy...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Enterprise PPC in Asia Pacific – a Client-Side...
By mid-June, any advertisers who haven't yet migrated will automatically be transitioned to the new design. Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging and emphasizing channel...
In paid search, advertisers compete with each other for ad placement in response to each and every search occurrence; so ignorance of the competition is not bliss, but rather a real and serious disadvantage.
Since advertisers can easily use call extensions across all devices, phone numbers will no longer be allowed in the description copy. The enhanced campaigns AdWords rollout has drawn mixed sentiment among advertisers.
We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. Reporting and Analyzing PPC Campaigns Learn more PPC insider tips at SES New York 2013: The best way to handle that is to work on understanding your...
Similar to the first mistake, many advertisers will let the ad run for a month or so, negating the initial irrelevant data. PPC Ad Optimization: 6 Top Elements to Test How to Choose a Success Metric for PPC Ad Testing
You’ll no doubt expect your new PPC manager to do keyword research, set up ad copy tests, manage bids, and track conversions. Not only is it important for overall marketing strategy, it can also drive PPC tactics such as engine placement...
PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and multiple categories, life can get complicated indeed. This can often result in some great ad copy that...
Some advertisers reserve the majority of their marketing budget for the fourth quarter, so we see dramatic shifts in the spend of certain PPC advertisers in a given category as seasonal players enter the fray late in the year.
The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. Here, advertisers can find high-level trends as well as tactical actions for adding...
It might not be the best choice for advertisers on the whole, but it's certainly the better choice when we want to use it. PPC Split Testing: Who, What, Why & How Non-Obvious PPC Split Tests Choose a high traffic ad group and copy it into here in...
Often advertisers will link to company profile pages, product category pages, or client testimonial content. As with any element of PPC campaigns, maintaining as much control as possible is optimal. Sitelinks should support the main ad copy and...
One of the biggest concerns for PPC advertisers is the constant parade of new ad features being rolled out by Google. Use all of your PPC knowledge to support ranking in the top 3: manage search queries for negative keywords, optimize for long tail...
Auction Insights launched at the end of May this year, offering advertisers unprecedented keyword data about their competitors. This is crucial for knowing how often you appear to advertisers, because the second page is worth nothing to you.
They use big data and technology to generate PPC ad creative. Basically, we take the best of what advertisers have done previously, in addition to their own data, and turn it into custom messages,” Schwartz explained.
