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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The answer is simple: the goal of every PPC ad is to be as relevant as possible. PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance?

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. PPC is no different. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. Device specific ad copy Device-Specific Ad Copy One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad copy, whereas mobile users respond more to...

  5. How E-Comm Retailers Can Rock it With Inventory Campaigns

    For many online retailers, this continual change is the norm – but for the e-comm experts who manage their PPC accounts – this can mean pure chaos! As PPC professionals, our goal is to serve potential customers with ads that are highly relevant to...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them...

  7. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an...

  8. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. One example of this in action is the PPC results showing for a search on “Miami Best...

  9. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their homepage. A typical small business advertiser spends $1,200 per month on PPC, but wastes 25...