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  1. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Once again, aleteia.org is taking to their PPC and really utilizing Pope Benedict's resignation to their benefit, and recently employed an ad for "pope benedict". As Pope Francis leads the Catholic Church, it will be interesting to investigate how...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    When managing PPC campaigns, specific trends and statistics can be in direct conflict. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. A random occurrence like this can happen on any...