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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: They stated, whether you are a beginner or an advanced PPC professional, it’s time to...

  3. How to Solicit Feedback from Prospects and Customers

    One of the first and most important goals of my PPC campaigns is to start a dialog with my prospects. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or sales page that collects...