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  1. Do the PPC Engines Reward the Right Behaviors?

    Let's say that an ecommerce advertiser is using PPC to generate sales. So, the PPC manager who is trying to improve their quality score needs to increase CTR. The pursuit of high quality scores is frequently at odds with PPC results goals.

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Finding out what strategies your competitors are using in their PPC, and what strategies they have used in the past (also what worked or didn't work) will only help you more. One of those ways is by using competitive analysis and PPC to your...

  3. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Once again, aleteia.org is taking to their PPC and really utilizing Pope Benedict's resignation to their benefit, and recently employed an ad for "pope benedict". As Pope Francis leads the Catholic Church, it will be interesting to investigate how...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    When managing PPC campaigns, specific trends and statistics can be in direct conflict. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. A random occurrence like this can happen on any...