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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? For example, only 15 percent of the respondents indicated that they...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The answer is simple: the goal of every PPC ad is to be as relevant as possible. PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance?

  4. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. PPC is no different. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. Device specific ad copy Device-Specific Ad Copy One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad copy, whereas mobile users respond more to...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them...