Having such a structure also makes integrating reports into executive briefs much easier and creates better understanding of data for non-essential PPC staff. Promote your PPC wins through their organizational visibly.
Landing Page Snippet Text in PPC Ad Copy At a minimum, SEOs should be applying the fundamentals around testing PPC ad copy to snippet text in the organic results. Google placing organic snippet text in PPC ad text.
Microsoft adCenter offers tips on how to adjust your PPC strategy. Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell costumes. Be Careful with Ad Copy
UK PPC: Is Microsoft Distracted in Paid Search? Conducting Effective PPC Review Meetings with an Out-of-House Consultant - Certified Knowledge Finding Success on the Google Content Network - PPC Hero Your PPC is Rubbish!
Often, taglines are brief and fit well in PPC ad copy. You only have 70 characters to tell your story in a PPC ad, but that ad can stay on the screen indefinitely, and searchers can return to it time and again if needed.
With PPC, you can control your keywords, bids, ad copy, time of day your ad shows, and many other aspects -- and you can turn the whole thing off with the click of a mouse. Optimizing the landing pages (along with improving PPC campaign structure...
Step 3: Develop Your PPC Ad Copy and Keywords In PPC, your ad copy and the keywords you bid on are equally important. Now isn't the time for clever or quirky PPC ad copy. Integrating PPC with other marketing will create efficiencies across channels...
The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. PPC data depends completely on when you start and what keywords you're buying, but is more ideally suited to...
Integrating SEO & PPC: Three Pitfalls To Avoid, Search Engine Land Microsoft Takes Aim at Google's Ad Supremacy, NY Times Ad Integration and the ‘Last-Mile Problem’, Screenwerk The fee for registration is $45, and requires filling out and...
I know one individual who, when given the green light to start up PPC campaigns, but no budget, used his personal credit card to fund a campaign. Understanding how the systems react to bid changes and learning the tips and tricks inherent to each...
Affiliates and PPCAre affiliates the cause of high PPC search ad costs for merchants? Yahoo Outlines Keys to PPC Success: Test, Test, TestMichael Egan, senior director of content solutions, gives a run-down of the ad testing features available in...
Yahoo Outlines Keys to PPC Success: Test, Test, TestMichael Egan, senior director of content solutions, gives a run-down of the ad testing features available in Panama, and suggests that ad testing is a "must do.
Word in MediaPost, Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon begin placing ads on the PRWeb news release site. Pam Parker also reports that Kayak is about to launch a ppc ad campaign...
Pam Parker also reports that Kayak is about to launch a ppc ad campaign to help bring traffic to their site. PPC Search Copywriting Strategies, Part 1 looks at the importance of keywords in the title and description, while PPC Search Copywriting...
