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Ad Copy Dynamic Keyword Insertion

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  1. A/B or Multivariate? How to Choose the Right Type of Test

    If you were to run one on the ad about, for example, you could test removing the dynamic keyword insertion (DKI) from the headline and using the call-to-action “Click to Try it”. Suppose you want to test the call-to-action (CTA) in your PPC ad and...

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Up to this point, advertisers used dynamic keyword insertion to get that customized/automated effect. Dynamically generated ads have the same risk as ads using dynamic keyword insertion. For example, a broad matched negative keyword may contain...

  3. Killer PPC Ads: The Fundamentals

    DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize...

  4. PPC Landing Pages: Surprising Examples

    They're often employed by comparison shopping engines (like Smarter.com) who, by necessity, grind out hundreds of thousands of ads, often dynamically using dynamic keyword insertion. Part of the keyword appears in the headline, and Smarter.com was...

  5. Making the Most of Search Engine Copywriting

    Create a separate ad group for every keyword phrase and write a unique ad for each, or use dynamic keyword insertion. There are pros and cons to using dynamic keyword insertion, which fellow SEW Expert David Szetela covered in "Dynamic Keyword...

  6. Dynamic Keyword Insertion: Friend or Foe?

    Why not put all 540 into one ad group and use Dynamic Keyword Insertion (DKI) to make sure each keyword appears in the ad? I'll go into best practices in the upcoming DKI column; but for now, understand that indiscriminate use of DKI results in ad...