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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in ad copy or through new keywords. For a marketer, understanding that I searched for Black Rain Boots, clicked on a...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  3. Twitter Ads: Are You Wasting Money on Mobile?

    Are you using that country’s natural language in your Twitter ad copy? Advertising on Twitter can be a great opportunity to drive online sales. Unlike most paid channels that have long planning, set-up and implementation cycles, Twitter advertising...