Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ What makes an ad engaging or compelling? EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search...
Some big brands are downright failing when it comes to Facebook ad images and copy. In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts the user enough to pay attention to your ad.
Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page. Create playlists not just to showcase your own content, but consider also including the occasional video from...
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
A paid ad gives advertiser full control over messaging, promotions, and driving to specific content landing pages," Raehsler said. If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of the...
Are you using that country’s natural language in your Twitter ad copy? Advertising on Twitter can be a great opportunity to drive online sales. Unlike most paid channels that have long planning, set-up and implementation cycles, Twitter advertising...
This is often talked about in paid search and display advertising, where the highest bounce rates are created from advertisers not closing the loop between the ad copy and the landing page copy and design.
For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in magazines, and then it’s out in the world, doing what advertisements do best.
This ad unit is the intersection between community managers (CM), marketers, and content developers. By selecting this option, the Page Ad is removed from Facebook’s Create Flow. Facebook Page Ad, Page Like Story, and Page Check-in Story
A Truly Great Ad Campaign is Driven by a Big Idea that Contains 1. I’ll admit, I’ve been a fan ever since I started studying advertising back in college. Lois' words even have nuggets of truth for those of us in the social field – one which tries...
The move brings Twitter's minimum advertising prices more in line with other ad platforms and "removes a potential source of friction," said Guy Yalif, head of product marketing at Twitter. Great content matters: if you have engaging Promoted Tweet...
As with Google, make sure you have a plan for the ad copy and calls to action. You can use Google's Display Ad Builder or you can have your designer create them for you. I have a running list of the platforms and ad creative needed to run a...
That can involve local ad copy and calls to action (i.e.click-to-call, maps, etc. There's also display ad placement where users' local intent is inferred from their presence within a location-centric app like Yelp.
One seemingly small change could yield extra clicks from the exact same ad copy. This will allow your channel banner call to action as well as the authority-building content to show up each time the ad is clicked, increasing your chances of a...
When building out several campaigns, duplicating ads and swapping out ad copy, a third party API tool makes life a heck of a lot easier. At first sight of the new AdWords for Video UI features, I was hopeful it would make video ad creation easier.
Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers) are present in ad copy.xAd and Duda Mobile meanwhile report high call rates from...
It would be nice if Baidu had a simple ad console like other search engines, where you can simply upload your keywords, target and price your ads and the way you go. A copy of your Chinese Business Registration with 'original copy' written in black...
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. Google Ad Planner
Dave Donohue, VP of Facebook Ads API Partner UNIFIED, said, “As powerful as Facebook advertising is, there are times when advertisers will need help with strategy, creativity, execution of very complex campaigns, and most importantly – the ability...
Sell the click more than ever as you need short ad copy for shorter attention spans. Bid for position 1 to 5 to be on Page 1 for mobile results but many searches will end up with only 1 to 3 ad messages on first page results.
