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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? For example, only 15 percent of the respondents indicated that they...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in ad copy or through new keywords. For a marketer, understanding that I searched for Black Rain Boots, clicked on a...