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Ad Copy Campaign Performance

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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords are a perfect testing ground to find keywords that you'll want to move to your alpha campaign (proven keywords) as exact matches. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  3. PPC Management Operations: The Ultimate Guide

    At this point in the campaign, it might be a good time to refine and test the ad copy. View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    In addition to the runaway hits from Dove and Evian, Nivea Germany’s Mother’s Day ad campaign, "Mama" (288,238 shares), also performed strongly. The report also found that online video ad shares have increased by 7 percent in the second quarter of...