Once you start building data in your analytics accounts, analyzing it and getting to actual insights as to how your campaigns are performing, you can start to understand how you're paid and your earned strategies are working.
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day.
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
You must run effective and scalable campaigns in order to truly feel value from a paid search campaign. Many retail or CPG businesses need to be able to constantly update their ad copy to reflect promotions, launches, or even the appropriate...
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of...
Managing advertising campaigns independently of the competition may work in other advertising media, but paid search is a fundamentally different channel from all others. Competitive benchmarking is one of the most fundamental and valuable tools...
It could indeed be argued that Enhanced Campaigns will force a learning curve for aptitude in mobile search advertising. This hotly contested AdWords update forces advertisers to run single – though conditionally governed – campaigns across desktop...
Then, create a pivot table to analyze ad creative as aggregated across multiple campaigns. To analyze Facebook Ads at a creative level export an Advertising Performance report as a .csv or Excel at the ad level.
In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...
When maximizing the performance of your Twitter advertising, be sure to take a scientific approach for testing your campaigns to determine what works and what doesn’t for driving down spend. One of the targeting options for Twitter advertising...
A trap that marketers fall into is building CPC campaigns with an ideal, researched, target in mind, throwing money at the thing and then hoping for the best. Monitor, Refine and Kill Off Your CPC Campaigns
For the uninitiated, this means monitoring your competitor’s keywords, paid search spend, and ad copy with the goal of identifying and exploiting weaknesses in their pay-per-click (PPC) campaigns while enhancing the impact of your own.
Numerous accounts, hundreds of campaigns, thousands of ad groups, millions of keywords – it’s a lot to handle. Managing SEM campaigns can be challenging for any agency, in-house expert, or consultant.
If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. After discovering the right keywords, optimizing ad copy for those keywords, and pairing them with the right audiences at...
The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. However, keep in mind that budgets and targeting is defined at the campaign level, so all of the Ad Group within a campaigns will share that budget...
Below are five super simple tips to help you get the most from your YouTube advertising campaigns. Use the YouTube keyword tool to get additional suggestions for keywords rather than relying on the AdWords keyword tool or only copying keywords from...
The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The headline of an ad is slightly larger font than the body copy, so consider using your strongest selling points there.
When building out several campaigns, duplicating ads and swapping out ad copy, a third party API tool makes life a heck of a lot easier. At first sight of the new AdWords for Video UI features, I was hopeful it would make video ad creation easier.
