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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s time to review the negative keywords across ad group and campaigns and determine if these can be transitioned to a sharable list. If they are reaching budgets and getting good results, this is an opportunity to increase the budget and...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile...

  3. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not have thought of before.