Ad copy testing is one of the basic tenets of PPC advertising. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Think about the time it will take to set up the tests and analyze the results, along with any...
They present this data via the Facebook Ad Creation Tool. Content development is not just writing copy – it's also content management, SEO, and social integration. Develop an SEO Copy Brief Once you've determined what content will be created on the...
Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
Ad copy testing is one of the staples of good SEM agencies. Ad Copy Testing Variables (the Devil in the Details) Because A1 and A2 have the exact same ad copy. Ad position is another big factor in determining the ad copy performance.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent.
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
Some big brands are downright failing when it comes to Facebook ad images and copy. However, a fresh pair of eyes on ad copy before launch is a good thing. However, an image of a car stranded on the side of the road (albeit with indistinguishable...
Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page. Ensure that your main copy fits into the safe area, and is cohesive with the larger image as a whole.
The one negative so far is that you must associate the conversion pixel/action at the ad level: And it is pretty easy to set up – just create your tag, copy and paste it onto the appropriate confirmation page on your website:
For example, if someone from a specific device taps an ad and then a similar device profile registers an app install 60 seconds later, the probability those two events were the same device is extremely high.
For the majority of the past 12 months (apart from a month or two wherein a single ad appeared), there were hardly any ads relative to the keyword "the pope". Once again, aleteia.org is taking to their PPC and really utilizing Pope Benedict's...
Ad Copy: What the ad says is almost as important as where it shows up. A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. Reporting: Joining the advancements in where an ad shows up and...
Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. The Search Agency has launched an automated alternative that lets search resellers get better...
Many retail or CPG businesses need to be able to constantly update their ad copy to reflect promotions, launches, or even the appropriate landing page for the given ad. Our summary, much like a weight loss ad: “Not typical results, your results may...
If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of the brand ads. If my competitor takes away his brand ad, well then I can own the top spot when someone searches for their brand.
Compared to ads that demand instant action ("buy now"), a "try" ad will look like a path of lesser resistance. Using the word "try" itself in your sales copy is a start. When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship...
As a corrective action, Pottery Barn could then either stop bidding on such keywords or revise their ad copy and associated offers to better compel searchers to click through on their ads. For the rest of their sponsored keywords, Pottery Barn...
Think about “Flo” or the “Gecko” in the insurance ad world. Don’t “copy” them, but put in the work to know what they are doing. Look at their copy, their landing pages. What voice are your competitors using in their copy?
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
Call extensions can now be set at the ad group or campaign level. Setting the phone number at the ad group level allows different phone numbers to be shown for different keywords. This post will examine the changes and updates specific to call and...
