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  1. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct response landing page. The little things in this context can be: match types...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Ad copy should be aligned for "people on the go" One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are...