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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. Exclamation points seem to make ad copy more exciting, but...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    What ad copy needs to be changed to reflect only current offers? I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the...