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  1. Google Responds to FTC's Self-Regulatory Principles

    In essence, then, our contextual advertising allows for the delivery of advertisements based on search queries or our analysis of the content of a web page being viewed. As currently drafted, the proposed principles would apply to contextual...

  2. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Rather than view AdSense as a way to earn a few percentage points of additional...