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  1. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Apple devices represent a minority of mobile users and aren't for the budget-conscious. IAd lacks the reach brands are looking for: Publicis exec - Mobile Marketer

  3. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google announced last week that it will offer a search box to mobile Web publishers to plant on their sites and share revenue from search...

  4. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. Google Prepares iPhone Ad Options Posted by Nathania Johnson Oct 13, 2008 Google is...

  5. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. This campaign also won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile...