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  1. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Sure, the number one listing will still get more clicks, but the percentage is getting more evenly distributed between spots two to four.

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. The problem is many users don’t call from the ad; they click through to the website...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Multiple ad groups for "advanced retailers": Google AdWords...