SEO News

Ad Clicks Placement Performance

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on...

  2. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. You can also review how the sitelinks are performing, and axe the links that don't get clicks. They might be able to explain the odd behavior...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    If you see a website within your placement performance report that is generating clicks but no conversions, you can exclude that entire website or a specific URL within that website. Excluding a placement at the campaign level means that no ad...

  4. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...