SEO News

Ad Clicks Invalid

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  1. IAB Releases Click Measurement Guidelines

    Define the technical life-cycle of a "click" and outline standard methodologies by which clicks should be measured and counted, including provisions for identifying invalid and/or fraudulent clicks. The fact that we've obtained agreement within the...

  2. Click Fraud 101

    The Google AdWords Invalid Activity Appeal shows you the kind of data you will need to collect when submitting a click fraud appeal. This could happen when someone places content ads on their own site and then clicks on them to get the affiliate...

  3. New Yahoo Feature Reports Number of Discarded Clicks

    Users can customize the report to display the data across various metrics including time, impressions, invalid clicks and average cost-per-click. Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further...

  4. Google, Yahoo Speaking More Freely on Click Fraud

    Marshall began the session with a presentation illustrating the difficulties of detecting click fraud, or even invalid clicks, using Web analytics. They also highlighted their work to educate advertisers on click fraud, and the broader category of...

  5. Yahoo Steps Up Click Fraud Efforts

    Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today, including an executive-level appointment focusing on marketplace quality and publicly disclosing for the first time the portion of...

  6. It's Time to See What's In the PPC Sausage

    So please, recognize that we’re not all sitting on $1M/month budgets with the time to root out granular evidence of invalid clicks -- be they fraudulent or not. Invest in Proportion to the Problem "Warranted or not, a lot of us have a sneaking...