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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Long-tail keywords can help you find lower costs per click, more qualified clicks, and less competition. Clicks that occur outside their target market. That's according to a new analysis of 500 small and medium business Google AdWords accounts.

  2. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Which combinations of phrases drive the best performance and more clicks? Bing Shares Ad Combination Performance Heatmaps These are questions Bing Ads tackled in a study of over 250,000 unique ads from multiple industries with more than 300 million...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks...