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Ad Clicks Google Display Network

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. I am a case study of one so my research is extremely limited...

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.

  4. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...