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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X $_____ average # monthly products sold X $_____ average product sales value __________________________________ = Increased Sales...

  2. Spring Forward with Search Strategies for Travel Marketers

    Location Extensions, which have statistically proven to boost CTR while increasing your real estate at the top of Google’s SERP, is a clear win for travel advertisers. Historically, April showers bring a sharp rise in impression volume, while...