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  1. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. You can also review how the sitelinks are performing, and axe the links that don't get clicks. Bid management is key, and you can help streamline...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    If you see a website within your placement performance report that is generating clicks but no conversions, you can exclude that entire website or a specific URL within that website. You can run keyword and placement performance reports within...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...

  4. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  5. Tips for Google Site and Category Exclusion Tool

    The tool is not infallible -- so continue to run Placement performance reports and use the Site Exclusion tool to opt out of poorly-performing sites/pages. Though you can choose search campaigns, you shouldn't -- the tool really only acts on...