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  1. Click Fraud 101

    This could happen when someone places content ads on their own site and then clicks on them to get the affiliate revenue, or when a competitor purposely clicks on your ads to waste your ad budget. A sudden drop in conversion rates or the average...

  2. SearchDay | 4 Ways That Facebook Can Make Big Money

    The move comes after getting feedback from their PPC advertisers about wanting more clicks. Writing on the adCenter blog, Tina Kelleher says, "After listening to your feedback around wanting to generate more clicks for your .

  3. SearchDay | Is Your Landing Page Relevant?

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Join the discussion of savings strategy Feb 2...

  4. The Search Engine Report - April 2, 2003 Number 77

    I especially like how you can identify a target audience -- say those who eventually see a particular page -- then monitor which clicks in your site have sent those people traffic. The log analysis tool's strong suit is the ability to show you...