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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Multiple ad groups for "advanced retailers": Google AdWords...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. In this example there are 37 other keywords that are grouped with this ad which can...

  3. Google AdWords Adds Consumer Rating Annotations

    Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics, said AdWords. If you've been wondering what Google intends to do with the information it's collecting from...

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. A few of us old-timers remember life before AdWords Editor. We've recently started using AdWords Scripts, and it...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Here's a screenshot of this in-app game category in the AdWords interface: Within AdWords, campaign managers can target specific devices...