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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. In the example below, using AdWords Call Extensions, you can see which PPC ads...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015.