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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords offer 70 percent more clicks than exact match. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Multiple ad groups for "advanced retailers": Google AdWords...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. Continuity between the keyword searched and the ad, also the ad to the landing page.

  5. Google AdWords Adds Consumer Rating Annotations

    Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics, said AdWords. With consumer rating annotations, when people click on an ad's rating, they can drill down...

  6. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. It'll show search volume, create ad groups, and provide demographic data – all in Excel.