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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. The problem is many users don’t call from the ad; they click through to the website...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. For example, consumer activity captured online...