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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad...