While the growth in mobile ad spend has been an ongoing trend, I am impressed by the level of activity and click-throughs on tablets. Adobe’s report has U.S.marketers increasing their mobile ad spend to 8 percent of all search spend, while those in...
Industries with the Largest Google Ad Spend Over 2011 Amazon came a close second with an estimated $55.2 million in Google ad spend. Kantar Media took a crack at estimating Google ad spend, last month revealing the 20 largest U.S.search advertisers...
Google revenues topped $10 billion for the first time, but it wasn’t good enough for investors, who were let down by the numbers that came in $300 million below analyst estimates (after subtracting ad commissions), AP reported.
Overall return on ad spend was $5.57 for U.S.retailers managing search campaigns through Kenshoo during the holiday season. More than 14 percent of December ad clicks analyzed by Kenshoo happened on a mobile device.
Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. The click through rate on tablets was 38 percent higher than on desktops.
The Overall High-Tech Ad Spend Picture This is the 18th quarter of data that looks at Cavario's clientele, high-tech industries that advertise on a global scale and that now reach over $400 million (U.S.in annual ad spending.
Click Forensics' data is based on advertising campaigns on search engines, comparison shopping engines, online publishers, and social networks from more than 300 ad networks. Click Fraud: What Is Your Ad Network Doing About It?
The table below is a preliminary estimate of Google's search ad market share in 2010 from IHS Screen Digest. integration with gains of 4.6% market share in spend YoY and 8% click share YoY. Everyone is saying it: U.S.
In fact, that would be the understatement of the year: SMB ad spending in the second-quarter soared 159% from last year, according to a WebVisible report. The other trend that was put forward by WebVisible is Yahoo pulling part of the overall SMB...
Ad exchange development will continue to align with search Overall, the click-through-rate (CTR) was down 40% since Q4 2008. However, click volume was a different story. Google's click volume grew by 38% and Bing grew by 7%.
