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  1. Yahoo Rolls Out PPC Ads In Mobile Search Results

    PPCall firm Ingenio has repeatedly cited very high PPCall response rates for its advertisers in mobile, partly for that reason. In general response rates in mobile tend to be higher than online because of relevance and less ad clutter -- there are...

  2. Daily SearchCast, May 26, 2006: Dell's Doing Google, Dude; Google Does 50% Of US Searches; Don't Be Evil? Don't Make Ballmer Laugh & More!

    These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model. PPCall). Seeing PPCall Monetization Growth re thinking about PPCall. Google's rolling out a new system where ad landing pages...