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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their homepage. A typical small business advertiser spends $1,200 per...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The strategy behind creating a killer PPC ad is complex. The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. PPC ads can be served in the top and side ad positions, with...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...

  5. SearchDay | Domain Acquisition -- How Much is Too Much?

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Yahoo Nabs Former MSN Exec Bradford Posted by Kevin Newcomb Sep 9, 2008 Yahoo has initiated another...

  6. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. I should have said: it's unlikely a potential site visitor will be convinced to take the converting action based solely on the wording of the PPC ad.

  7. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Zillow Launches New Ad Network with Consortium of Newspapers Posted by Nathania Johnson Sep 8, 2008...

  8. More Killer Keyword Techniques: Personas and Buckets

    This is often the best starting point for creating a new PPC campaign, since the exercise reveals not only the best keywords to start with, but also the optimal structure of campaigns and ad groups. We'll use those concepts in a second, but first...