At first glance, six seconds may not seem like much of an offering compared to longer-form social video options, but, in reality, six seconds is so short that people are likely to click through simply because they know it isn't going to be long or...
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year. We'll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying...
I expect that one outcome of personalized feeds will be better demographic ad targeting through improved Interest data. In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change...
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments...
It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Active View, introduced in 2012, lets advertisers reserve inventory on the Google...
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database. Imagine how many forum posts, blog posts, and interactions with others...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
When a space-constrained ad requires a disclosure, incorporate the disclosure into the ad whenever possible. However, when it is not possible to make a disclosure in a space-constrained ad, it may, under some circumstances, be acceptable to make...
Treat this trailer as if it were an ad. And you will also want to read Luke Kintigh’s post on the iQ by Intel blog, "A Sneak Peek at the New YouTube Design: 5 Things You Need to Know. If you like what you see, then click the button at the bottom to...
But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your ad is relevant and appealing to its users. People don’t pick up newspapers or flip through...
AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become...
A recent Google study suggested there’s a strong relationship between ad click-through rates (CTR) and the presence of an organic listing on the first page of results. Put another way: If you have a high organic listing for a particular search term...
This is often talked about in paid search and display advertising, where the highest bounce rates are created from advertisers not closing the loop between the ad copy and the landing page copy and design.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. If you're already testing mobile PPC, take it to the next level by...
Click-through rate is examined 20 times a day and ad text and account structure is a key to their success. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook...
