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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Simply adding location extensions, a phone number, or a click-to-call button right in...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  4. 26 Free Must-Have Tools for PPC Success

    They don't tell you what happens after the ad click. It'll show search volume, create ad groups, and provide demographic data – all in Excel. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  5. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    I know this part of the plug-in is going to be very popular with AdSense publishers looking for an easy way to add AdSense to a WordPress blog while maximizing ad performance. After adding your AdSense publisher ID to the Google Publisher Plugin...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By far the best way to do that is to create some clever creative ad content, which can then be targeted specifically at that person via Facebook and with some smart retargeting. Very quickly you can build a "Private Page" within which you can share...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen...