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  1. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Simply adding location extensions, a phone number, or a click-to-call button right in...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  5. 26 Free Must-Have Tools for PPC Success

    They don't tell you what happens after the ad click. It'll show search volume, create ad groups, and provide demographic data – all in Excel. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...