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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  2. 26 Free Must-Have Tools for PPC Success

    They don't tell you what happens after the ad click. It'll show search volume, create ad groups, and provide demographic data – all in Excel. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  3. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    I know this part of the plug-in is going to be very popular with AdSense publishers looking for an easy way to add AdSense to a WordPress blog while maximizing ad performance. After adding your AdSense publisher ID to the Google Publisher Plugin...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By far the best way to do that is to create some clever creative ad content, which can then be targeted specifically at that person via Facebook and with some smart retargeting. Very quickly you can build a "Private Page" within which you can share...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen...

  6. FTC Giving Native Advertising a Closer Look

    This content is often completely disguised as being legitimate and unbiased content and appears on a legitimate news site, when in actuality is being paid for by advertiser, as an ad. However, it could also mean that the FTC is looking at things...