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Ad Click Aligning

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  1. Twitter Ads: Are You Wasting Money on Mobile?

    Are the locations that you are targeting aligning with the Tweets and content you are prompting? Are you using that country’s natural language in your Twitter ad copy? Users on desktop devices have a higher click-to-visit ratio than mobile device...

  2. JupiterResearch Reveals SEM Executive Survey Findings

    Large search marketers are becoming more savvy with aligning their measurement with their goals. More advertisers are beginning to use sophisticated measurements of ROI, especially multi-channel retailers, who for example might implement metrics...