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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Keyword Trends and Program Development Try reviewing the latest updates in AdWords here and here, and in Bing once a month when...

  2. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Google Shopping is a really cool program in that you can get granular with breaking out detailed ad groups, specific to categories, brands, price buckets, seasonal items (use AdWords label), and a host of other online product variables.

  4. Tell Me Three Times: A 3-Pronged PPC Balance System

    You can set up this reporting on a daily or weekly basis, depending on the velocity of your data, through automated reports within AdWords and Google Analytics or whatever paid program you’re using. When we landed the account, we looked at their...