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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  2. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?