For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular...
It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Active View, introduced in 2012, lets advertisers reserve inventory on the Google...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
In the U.S.they grabbed 9 percent of clicks against 5 percent of ad spend. He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. Global search spending continues to grow, but costs-per...
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. When mobile and tablet campaigns are required to be included with...
Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database. As Matt Cutts cited at SES San Francisco last year, if you're looking for...
Ad Placement Impact on Click Rates and Impressions Video ad click rates and ad impressions have remained consistent throughout 2012. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content...
Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an expensive oversight). The trick in adapting an ad to a specific situation is to generalize the emotions...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance. In the suggested structure map below you can see that we have segmented every targeting option, and we also suggest segmenting each ad type.
Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Are you selling eyeballs (impressions) or what people click on? SEO will help you position your website properly to be found at the most...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least one first SERP ad impression, compared to 39,006 advertisers active on AdWords during the quarter.
But I imagine there is much more potential value in testing core ad strategies against one another. Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the...
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. You can still set up campaigns and ad groups without a lot of knowledge or skill.
Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page. In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the...
Other vendors only provide basic site information where your ad was displayed. Once there, simply click on “placements” within the sub navigation. If the content on the page mentions the same brand being served in on-site advertising, the click...
It might be that your ads normally follow a distribution where the vast majority of ad positions are quite close to the mean. Check your impression share lost due to ad rank. Ad position only has one tail - downwards.
