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  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Position above rate – how often participants were shown in an ad position above you. The first great update to this report in June 2013...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat thumb scrolling) and the higher percentages for position 10 vs.both desktop and mobile) that further...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Sure, everyone has goals and the ad team has their own. But that can lead to aggressive ad tactics that put websites at risk. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. PPC changed everything from, "I’ll take as much...

  6. Cross-Device Measurement: Believe the Hype

    Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to the ad click. If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop...

  7. The Evolution of SERPs and User Behaviors

    PPC gets your brand seen, even if users don’t necessarily click on the ad. If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point.

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. What kind of ad would cut through the clutter?

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...