Unfortunately, a lot of the data that we are used to seeing from the Keyword Tool hasn't been integrated into the Keyword Planner, such as the ad share statistics. Google says they are working on adding a new column to give insight into ad...
Including the price in the ad precludes clicks from price shoppers. Carefully crafted ad copy will, by design, discourage unqualified prospects from clicking. That's why it's a good idea to include product prices in your ad copy – to prevent clicks...
Flexible bid strategies are rules set to optimize bids around a specified goal at the campaign, ad group or keyword level. It is flexible as in you can reuse the same strategy across multiple campaigns, ad groups or keywords.
There was a research study by Google about a year and a half ago called the "Impact of Organic Rank on Ad Click Incrementality. So as a marketer you would hope that they click on your ad on the telecom page to get to your site where you can provide...
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results,” Facebook told Inside Facebook. Advertisers have said that the sponsored results offered a high clickthrough...
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell...
The results demonstrated how including 23 keyword variables could raise ad quality (predicted click-through rate) when they were included in the ad title or description. Health Insurance: When describing value, use the word "Affordable" in the ad...
Overland explains, "A couple key metrics to measure ad fatigue are click through rate and conversion rate. Understand where your audience segments are in the funnel as you plan social ad campaigns. If brands are intelligent and craft a compelling...
The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. Gone are the days where marketers just bought a...
Because it sells ad space based on a keyword auction, it's actually a stock market for words. Let's say this is your control ad: You might be tempted to boost your CTR by writing a more attractive and attention-getting ad: "Fresh Vegan Awesomeness...
Search ad click volume (seven-day period prior to release date) Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see.
Paid search queries and the resulting first SERP ad impressions are demonstrable evidence of both consumer awareness and loyalty because SEMs must achieve click-throughs to continue to be rewarded by AdWords with first SERP placement.
The following are ad extensions available in Google that increase the depth of your brand listing: Dynamic search ad extensions Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space.
At first glance, six seconds may not seem like much of an offering compared to longer-form social video options, but, in reality, six seconds is so short that people are likely to click through simply because they know it isn't going to be long or...
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3...
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
