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  1. Google Active View Format Gets Accreditation

    It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Active View, introduced in 2012, lets advertisers reserve inventory on the Google...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  3. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ad Placement Impact on Click Rates and Impressions Video ad click rates and ad impressions have remained consistent throughout 2012. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content...

  5. A Strategy Map for Google Display Network Success

    Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance. In the suggested structure map below you can see that we have segmented every targeting option, and we also suggest segmenting each ad type.

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Are you selling eyeballs (impressions) or what people click on? SEO will help you position your website properly to be found at the most...