SEO News

Ad Click

  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below). The price of a search ad versus a more traditional method of advertising is much more cost-effective.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and why Google is updating ads. Google Product Ads use AdWords_labels in your inventory file to...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search...

  4. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: User sees an ad on a web page for the "Supercell Clash of Clans" app. User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as...