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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? YouTube is already killing it with their video ad...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Allows your ad to show for searches that include the exact phrase and possibly includes...

  4. A Strategy Map for Google Display Network Success

    For example, don’t just run keyword (contextual) targeted campaigns. Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. The prioritization suggestion graphic is how the GDN has performed across many client...

  5. Is Super Bowl Advertising Money Well Spent?

    Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with...

  6. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...

  7. Mobile Ad Revenue Outlook: Local Search Leads the Way

    This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50 percent of mobile search is local); and the native capabilities of the device (i.e.location targeting).

  8. Top 10 High Impact Google AdWords Innovations to Watch Now

    There are two links from this ad, one to the landing page and another to the video view. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. In limited release, Media Ads contain a video...

  9. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...