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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. For example, if you launch new image ads, you should create individual...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? This ad unit is still in testing at Facebook and the...