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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? This ad unit is still in testing at Facebook and the...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to...