Recently released, the upgrade center for enhanced campaigns can make upgrading easier for advertisers. Consider these five new features that will have advertisers and PPC managers excited about the progress.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. For those smaller advertisers who have limited time...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will...
Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least one first SERP ad impression, compared to 39,006 advertisers active on AdWords during the quarter.
You can still set up campaigns and ad groups without a lot of knowledge or skill. I met a guy in 2007 who bragged of having gotten tens of thousands of dollars in free clicks by doing something weird with his campaigns around midnight on Tuesdays...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. By mid-June, any advertisers who haven't yet migrated will automatically be transitioned to the new design.
In paid search, advertisers compete with each other for ad placement in response to each and every search occurrence; so ignorance of the competition is not bliss, but rather a real and serious disadvantage.
The enhanced campaigns AdWords rollout has drawn mixed sentiment among advertisers. Enhanced campaigns can house up to 20 sitelinks per ad group, as opposed to the previous cap of 11 per campaign – this is a dramatic expansion worth taking...
Reporting and Analyzing PPC Campaigns This allows you to add labels to campaigns, ad groups, keywords and ads. Now that you have AdWords labels, you can create ads across multiple campaigns and ad groups, and test which messaging works better.
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. Enhanced campaigns will simplify management, but...
If you’re like the vast majority of advertisers and you never bothered with separating your campaigns into different experiences for desktop vs.mobile – then you’re in luck! This affects all PPC advertisers.
But it is essential to the health and performance of your campaigns. You must consistently review your rules and the history of any automated changes to ensure they are making the right changes for your campaigns.
To take your PPC campaigns to the next level, there's one resolution that you must make. Now, this report will be for Bing Ads data; if you’re like most advertisers, Bing probably represents 20 percent or less of your PPC traffic.
Advertisers will reap benefits from new trends and technologies with solid plans to integrate into current PPC efforts. If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine...
Sure, it’s possible to run PPC campaigns without a target CPA in mind – we’ll just try to get the lowest possible cost per conversion. Knowing the importance of each conversion will help your PPC manager optimize campaigns accordingly.
For many advertisers, the ability to geo-target PPC ads is of utmost importance. And the default setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters.
You can do this by building out campaigns from your product feed into individual ad groups in an account. Create Targeted Campaigns for Long-Tail Product Names (use Pricing in Headlines) These three tips can help increase the performance of your...
