SEO News

Ad Campaigns Placement Performance

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.

  3. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance.

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.