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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    How We Need to Plan Paid Search Campaigns in the Future This is a wholesale change in the way you should be thinking about campaigns. Someone might have seen your TV ad and want to buy your product. We all know about the intent-based wonders of...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. For this study, Marin gleaned data from its global online advertising index...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated Google Analytics will leverage insights from paid campaigns to...