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Ad Campaigns Paid Search Afterthought

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  1. SES San Jose 2008: Top Stories from Day 2

    Search Is No Longer an Afterthought for Brands Anna Maria Virzi of The ClickZ Network, reports, “Unlike eight years ago, paid search campaigns are no longer a hard sell. Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San...

  2. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Because search results are so easily measurable, Roth encouraged...

  3. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Because search results are so easily measurable, Roth encouraged marketers to use search to vet...