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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. Impression share less than 80 percent (for search campaigns)

  3. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns...