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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and why Google is updating ads. Google's Shopping Campaigns will simply ignore the...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Have you tailored your mobile search ad copy to be...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...